DRB Market Research offers modern solutions thanks to Market access in Poland – which focuses on more inquisitive and accurate analysis of a given product. Market access is the process to ensure that all appropriate people who would benefit, get rapid and maintained access to the brand, at the right price. We are aiming to examine a set of strategies, activities, and processes that have a direct impact on whether a given product will succeed.
This information is based on a wide range of various sources. Qualitative research in the Market Access method in Poland is based on such areas that often go beyond the analysis of demand for a given product. We specify such factors that are subject to the research method as the assessment of legal regulations, refund auctions, public procurement procedures, tax exemptions, legal regulations both current and future.
The key element in the Polish market access method are interviews with important decision makers.
Mainly this type of research is directed to the pharmaceutical industry, where we penetrate in detail how the new product will be on the market. Usually, reimbursed drugs are subject to this assessment.
An example of our service is, for example, substantive support consultancy in the scope of substantive proceedings which involves cooperation with stakeholders as well as designing and implementing solutions in terms of accessibility and financing. Consulting in substantive proceedings is also important to prepare specific strategies, e.g. reimbursement in the final stage.