Consumer insights

Consumer insights

 

Consumer insights DRB Market Research offers consumer insights solutions. You will get to know your clients better with us. We will conduct an appropriate “insight” for you, that is, the essence of the matter. It is sometimes quite difficult, but it can lead to truly contradictory conclusions. It is not that common to understand secret needs and motivation of consumers that is why it takes a lot of time to conduct the research and get to know the target group well. It is a difficult task, but it is worthwhile to know more – more than competition and more than our interviewee knows about himself. When doing consumer insight research in Poland, you will learn about the way of thinking of a consumer through his/her personality and very often through the needs and limitations.

The core of the issue lies in looking at reality with the eyes of the client. It is the job of our marketers to find a key to open their hearts. Theoretically, everyone can deal with finding insights and the blinding flash may come unexpectedly. However, most often reaching valuable insights is the result of the planned research, talks with clients and observations- using broad knowledge – not only from social psychology or sociology, but even psychoanalysis. We do not look for insight everywhere. Of course, the most we discover is at the source, that is, spending time with people who use a given product / service. During the search you need to have an open mind, that is not focused on any particular idea. We observe consumers in their natural environment which allows to fully determine their needs and find a way to improve the products they buy.

Field studies, consumer data analysis using CRM applications or focus studies are at the forefront. The combination of these methods allows our experts to draw a full-sized picture of a man who is open to the element of novelty and surprise. We offer you new opportunities to develop your brand, product or service. Thanks to our work, products should be fully usable and functional, bringing maximum benefits to its users. Trust us and become a customer of DRB Market Research in Poland.