CATI

CATI research in Poland – a telephone interview with the respondent supported by computer software (Computer-Assisted Telephone Interviewing). The CATI method consists in collecting information by the interviewer with the help of a computer program and a telephone. The method will improve the process of collecting data in market research and is the most frequently chosen survey method. We offer comprehensive solutions in preparation and executing market research projects. Starting from creating a research scenario, selecting target group and execution of interviews with summary reports. DRB research implements CATI (Computer Assisted Telephone Interview) in a modern, fully equipped call centre studio with 20 stations in central Poland. It allows to execute a lot of interviews in a short period of time to meet our clients’ requirements. We conduct consumer, business surveys as well as interviews with various professionals.

use of CATI research

CATI is best used in marketing and social research where we need to research a large target group in a short time. CATI research is most often chosen by commercial companies due to the quality of the obtained data and the speed of implementation. CATI research clients are also offices, universities and consulting companies looking for support in the form of answers to the raised research issues. We change the collected CATI data into a graphic report, accurately illustrating the answers in the form of transparent statistical charts. Telephone research, like any research technique, has its advantages and disadvantages:

ADVANTAGES
  • Research sample coverage rate
  • Quality of the obtained empirical data
  • A convenient form of interview for the respondent
  • Constant supervision over the course of the research project
  • Possibility to reach difficult target groups
  • Possibility to use silent tips
  • Possibility to record and eavesdrop on interviews
  • Lower cost than direct testing
  • Feasibility of reporting at each stage of implementation
  • Use of multilevel questions
disadvantages
  • Limited amount of asking open-ended questions
  • Limited Long on interview
  • It is not possible to present audio / video materials
  • Commitment of significant human resources
  • No direct contact with the respondent
  • Inability to catch non-verbal communication
  • Longer data acquisition process vs CAWI
  • Higher costs compared to the CAWI technique
  • Rigid time frames for the conducted surveys
  • Difficulty in estimating the length of the interview

Professional approach

Our comprehensive approach and modern, up-to-date solutions, preceded by well thought-over planning and in-depth knowledge of European market, makes us a leader in execution of a successful CATI research in Poland & Europe. Qualified specialists are fully trained before each project to ensure the best quality and timeliness of project execution. 

  • Comprehensive B2B / B2C research
  • Large number of respondents in a shortest period of time possible
  • Preparation of a competent quantitative research scenario
  • Selecting the most promising and comprehensive target group
  • Thoughtful interviewing conducted by skilled experts in our professional call centre
  • Summary reporting with a focus on customers’ requirements and expectations

EMPIRICAL MATERIAL

Data collected is then carefully analyzed by supervisors/projects managers to draw essential conclusions and execute a proper strategy for the target group interviewed and products being tested. This allows to swiftly build up a potential buyers’ profile, learn about advantages and disadvantages of a tested product and to explore brand recognition. Our analysts are experienced in analyzing empirical data. We provide data in the form of Excel and SPSS.

EMPIRICAL MATERIAL

Data collected is then carefully analyzed by supervisors/projects managers to draw essential conclusions and execute a proper strategy for the target group interviewed and products being tested. This allows to swiftly build up a potential buyers’ profile, learn about advantages and disadvantages of a tested product and to explore brand recognition. Our analysts are experienced in analyzing empirical data. We provide data in the form of Excel and SPSS.

Market research in Poland

Market research in Poland

oUR Quality

  • We are members of ESOMAR, implementing their quality standards.
  • DRB Research have been trusted by ISO and certified with a 3 year ISO 27001 standard.
  • We are members of the Polish Society of Market and Opinion Researchers PTBRiO

Trust our experts and join the clients of DRB Market Research in Poland.

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