DRB Market Research in Poland offers CAWI geo-questionnaire – an online research method using our extensive internet panels.
Geolocation online research is a method that is carried out online. CAWI (Computer-Assisted Web Interview – a computer-aided interview using a website) technique significantly facilitates the survey of large groups of respondents in the relatively shortest time. Online research conducted by panels is one of the forms of quantitative measurement.
These tests are carried out electronically by using personal questionnaire. Thanks to the online survey method, those surveys can be carried out on large groups of respondents, while ensuring the anonymity of the respondents and the possibility of running multiple independent measurements in parallel with a significant reduction of time and cost of the research.
DRB research uses research software that ensures reliability of surveys – also those that are available to customers through a license.
Advantages of the CAWI geo questionnaire:
– the possibility of including in the survey text questions as well as graphic and multimedia elements (videos, sound, for example a question about the opinion on advertising in the media)
– low costs of method implementation
– fast (especially compared to the PAPI method) access to the data obtained and the possibility of a quick analysis, because of the electronic data form
– no risk of error made by the interviewer (compared to the PAPI method and CATI methods)
– if you notice an error after creating a survey, it is easier to correct it than if you have to deal with classic paper surveys.
As one of the leading research companies for several years, we are aware of our clients needs and advise on communication methods, building brand value and shaping media coverage of the most popular brands in the world. Thanks to the rich tradition and cognitive activity, we have created a significant knowledge based on marketing and marketing communication. This knowledge, combined with excellent orientation in the marketing world, allows us to offer effective business solutions.