Distribution channels

Distribution channels

 

DRB Polish Market Research agency offers distribution channels research in Poland. In order to sell a product, it must be effectively distributed, which means acquiring buyers by providing them with access to the produced product at the right time and place. In order to achieve the goal, we will help you choose the right distribution channel through which the product will reach the last customer. When selecting and then verifying the effectiveness of this channel, which connects all parties involved indirectly / directly in the process of product flow (from the producer to the final consumer), research offered by DRB Market Research in Poland proves to be helpful. Polish research of distribution channels is primarily aimed at characterizing the entire distribution network of a given product, or at least one selected link of that network.

Distribution channels should primarily be subordinated to the needs and habits of final consumers, because they predominantly drive the turnover of the producer. It is worth to start by examining the target market segments in which the entrepreneur operates or intends to operate. The market segmentation study in Poland will be a very accurate analysis here. Thanks to this, we can learn what socio-demographic features characterizes a target group. When conducting research on distribution channels in Poland, we check how the structure of distribution channels looks like, what is the number and quality of agents, where the warehouses and retail outlets are located. We determine this way whether a given network of distribution channels is effective and performs the tasks properly. We are able to run even the most comprehensive research and consulting projects.

The tasks undertaken in the area of ​​distribution include: examining distribution channels in Poland – currently used and considered for introduction, searching for distributors in new markets or for new products, support in the process of establishing cooperation between business partners, mapping business opportunities on the market , risk identification and creation of risk minimizing plans, scenario planning in relation to route-to-market, implementation of the route-to-market strategy. The right choice of distribution channel has a great importance for the economic success of a given company. Trust our experts and become a customer of the DRB Research in Poland.