Concept tests

Concept tests

 

DRB – Polish Market Research offers concept tests in Poland. Creating attractive questionnaire tools, the ability to use different types of questions, as well as adding multimedia files in the questionnaires, indicating different product concepts. This allows its comprehensive and flexible presentation. The result of such study is a report indicating the strengths and weaknesses of the product or concept, as well as suggesting changes and modifications. Polish concept tests are marketing research that gathers opinions of potential customers about a product or service that has not yet been introduced to the market. They are presented by the producer in the form of a description containing such elements as: purpose, appearance, packaging or the expected price of the product.

There is no doubt that the launch of a product that has not been tested before is associated with a considerable risk of mismatch to consumer needs, which may adversely affect the sales results. Conducting a concept test in Poland prevents from that happening. The most important questions that should be included in the concept test in Poland are: – does the product meet the expectations of customers? – how to modify the product to be adapted to the expectations of customers? – how do clients rate a product compared to competitors’ products? Concept tests allow you to obtain business knowledge useful at each stage of the product life cycle. Thanks to this, it is possible to modify the product, along with its adaptation to the changing consumer preferences.

Most often, product tests in Poland refer to their technical parameters, not combining with a price or brand. However, Polish product tests can be mixed with research on distribution channels or advertising research. That is why our company offers the creation of attractive questionnaire tools, the ability to use various types of questions, as well as adding multimedia files in the questionnaires, indicating different product concepts. This allows for its versatile and flexible presentation. As a result, you will receive a detailed report covering the strengths and weaknesses of the product.