IDI

IDI

 

DRB Polish Market Research company offers qualitative IDI research (Individual in-depth Interview). The individual in-depth interview is based on a thorough conversation with the respondent on a specific topic. IDI is carried out in every city designated by the client. We recruit every respondent, including: students, scientists, doctors, consumers of specific services, products or the target of affluent people. The whole test is recorded in the audio / video system, using microphones and video cameras. We also offer an online transmission the IDI live, thanks to which you can actively participate in the study.

Specialized researchers working in DRB Research show great flexibility, sensitivity and empathy, thus adapting the entire interview to the respondent's response, which is extremely important in the maximum exhaustion of the topic studied. The conversation is directed through the cautious introduction of sensitive topics to it, it helps in revealing the attitudes by the interviewee. Our moderators conducting interviews show cognitive curiosity, they engage (but not excessively) in the conversation. At the same time, we maintain the assumed logic of conversation and do not create a feeling of pressure on the respondent.

We actively listen and feel in the role of the interlocutor. It is supposed that the person leading is neutral and has positive attitude towards the interlocutor. The interview process is similar to a simple conversation, but specific information must be obtained. This qualitative study without a list of instructions takes the form of an informal interview - moderators focus mainly on listening to answers. The course of the conversation is adjusted to the behavior of the interlocutor. The moderator in the introduction part explains the goal of the study and also informs about the need to record the entire interview, he also explains how the acquired audio material will be used.

IDI Study is used when we are looking for information about feelings related to a product, description of impressions and thoughts. We recommend choosing a deep interview if you want to address difficult, sensitive subjects; get to know the opinions of experts or people who are difficult to access; when it is important to eliminate the influence between respondents. IDI technique works well in both social and marketing research, because it allows you to deepen your understanding of consumer habits or behavior towards a specific brand. We invite you use our offer, as we provide 100% satisfaction with detailed, carefully prepared research reports on each topic.