This technique is conducive to improving the quality or increasing the range of services and products. In order to conduct the Polish customer satisfaction survey, our employees most often use the quality method in the form of organizing focus groups with users of a specific product category and users of products from the selected manufacturer’s survey, which allows us to define key dimensions of satisfaction. The next step is usually the quantitative method of illustrating the individual dimensions of this satisfaction and its global indicator with the help of percentage indicators. The conducted customer satisfaction survey allows to understand the rules of operation of consumers looking for new products, as well as those attached to a specific brand. The end result of the research is to determine key dimensions in a given product category.
We will prepare a report for you that positions this brand against the background of competing brands in terms of basic parameters related to satisfaction. In this research technique, we suggest using satisfaction indices in Poland during the research. This will allow time comparison and performance evaluation of sales departments or marketing departments. In conclusion, the Polish analysis of customer satisfaction is a very important factor increasing the likelihood of another purchase. It helps to build a positive image of the company and its reputation. When choosing DRB Research to perform a customer satisfaction survey, you have the guarantee of choosing the right method, technique or the way to reach the respondent. Therefore, we invite you to contact us and cooperate with us.
